Added: Toriano Gobin - Date: 15.10.2021 20:22 - Views: 40625 - Clicks: 3261
It's so great to see that shouting about what you care about now is no longer something weird or whacky - when I was growing up being an activist about anything was frowned upon.
There are so many exciting voices dealing with the issues of our times in engaging and creative ways. Their unrelenting commitment so young to what they care about reminds me and inspires me to work harder and stick to my own values. I don't see creativity as separate to any part of life and politics is no different.
Progressive politicians are using the full comms mix to get their positive messages and innovative policies across. These guys give me hope that one day we could get in on the action.
Also a special shout out to a whole country that is inspiring: Costa Rica. If you want to know what a future where people and the planet thrives could look like, take a look at Costa Rica. Lockdown is causing such harm to our communities but also bringing people together in new and creative ways.
I think the next evolution for PR and comms is to put community at the core of any idea - how our creativity enriches lives first and foremost before achieving media coverage, likes, KPIs. Awesome community sharing schemes, independent local publishing, bee corridors between parks, guerilla gardening; stuff like Camden New Journal letting local groups reimagine the news; or The New Constellation Project In Barrow-in-Furness to regenerate a whole town.
From the recipes to the imagery, content and channels, these chefs are having a massively positive effect on people and the planet's health. I think it is one of the most complete activities you can do: creative, playful, generous, collaborative and tasty.
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'Creative, playful, generous, collaborative and tasty' - What Inspires Me with Zac Schwarz